Excellence can be obtained
If you:
... care more than others think is wise;
... risk more than others think is safe;
... dream more than others think is practical;
... expect more than others think is possible.
Some anonymous post, posted by a very well know Re-imagine professional - Peters
An old Fox - foxier than ever
users are buyers and sellers and creators and enablers
Or inspire - or reach, or share, or experience - finding that special connection that we often miss emotionally. Buying is at the end of the process - a means to transform a virtual or abstract experiences into a tangible one. People just interested in buying or selling may seek out alternative sites but Etsy.com has particular way of enabling and recuperating pleasure of buying and putting people in touch at this same time...have a browse (never better said)
Users at the center for integration
"When we put the user at the center, and make them the point of integration, the entire system becomes simpler, more robust, more scalable, and more useful". Joe Andrieu
This is a profound shift and brings novelty as to how to change the landscape in a way that not only makes life better for individuals, it profoundly improves the information architecture that modern society depends on.
If you want to indulge check out and read on.
Why do brand related issues belong to product development category?
Does this reflect general belief within companies as well? And how about business strategy for that matter? With all this interchanges about technology, startups, finance, venture capital, risk and change management - brand building and strategy have not already proven their worth in adding value beyond marketing led initiatives. Isn't it time we take branding out of the realm of marketing and product development and put it at the core of companies?
Marketers are a bunch of flaky wimps
Branding is for cattle, recovered from David Meerman Scott
50 conversations or more with many technology company CEOs recently—something in the past three months while on the speaking circuit and as part of research, asking about how great technology companies build products and develop go-to-market strategies.
Many CEOs tell me that the way marketing tends to happen in technology companies is ineffective. Some CEOs say that within the management teams and employees at companies they have worked in, marketers are focused on the wrong things. They are not aligned with the goals of the business. Yes, some CEOs tell me that marketers are a bunch of flaky wimps.
Hold on there. Why is that?
Branding.
When I see "brand" as a focus of technology company marketers I want to puke. A brand is what is burned into the side of a cow's butt. As a marketing term branding is a misunderstood and over emphasized concept in technology businesses. Marketers prattling on about the brand confuse the CEO so its no wonder marketing doesn't command respect in these companies. While the rest of the organization is focused on metrics and revenue and ROI and reaching buyers, these ineffective marketers are worried about how the T-shirts look.
Marketers who obsess about brand usually focus on aesthetics over buyers. They are more interested in the color scheme of the Web site than in meeting their buyers' needs with a content marketing strategy. They care about logos not buyers. They research color schemes instead of the market. Countless marketers got their knickers in a twist about the outward manifestation of an organization's brand--including logos, image ads, and tchotchkes--all at the expense of buyers and what they need to understand the company -- especially the content found on the company’s site. Well, they are flaky wimps if that's what they do.
What's really at stake—in fact what branding's really about—is a focus on the buyer. As each buyer builds an emotional response to a company, that emotion becomes the brand-image for that person. Fortunately, some great marketers understand that the provision of quality Web content does more to build brand than pretty logos, cool Web design, and hip color choice.
Our challenge as marketers becomes taking that understanding and selling it to the CEO and the management team in terms that they understand, like ROI and dollars and cents.
easy art to list
Easyart.com is the UK's largest online retailer of reproduction prints and limited edition art. It offers over 40, 000 fine art and photographic prints, with more being added every day, plus made-to-order picture framing. With a reputation for excellent customer service, Easyart sells to both consumer and business buyers. Since its launch in March 2000, there have been over 2 million visits to the Easyart website. Sales to the business market have been particularly encouraging. The company recently signed a contract to supply BUPA with framed prints for all their refurbished hospitals. There has also been a steady increase in sales into the healthcare sector, commercial and residential property sectors, the leisure industry plus commissions from interior designers.
In the financial year 2003, Easyart's turnover is forecast at over £1million. Plans for 2003 include expansion into Europe, in particular Germany and Spain.
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