Why do brand related issues belong to product development category?
Does this reflect general belief within companies as well? And how about business strategy for that matter? With all this interchanges about technology, startups, finance, venture capital, risk and change management - brand building and strategy have not already proven their worth in adding value beyond marketing led initiatives. Isn't it time we take branding out of the realm of marketing and product development and put it at the core of companies?
Subscribe to:
Posts (Atom)
