Compete with free

Upsetting the music industry seems like a must for reinventing its business model, Trent Raznor is such a re-inventor and has a working model to connect with fans in the industry to drive new forms of relationships and reasons to buy for meaningful connection. Most interestingly it shows how to integrate FREE as a driver for a self-sustaining business model.



Thanks to Alex Osterwalder for directing my attention to this presentation