Curves to watch and catch

If you are a renown label maker, leader in your industry and trendy publisher on branding and design, operationally you have to be optimally organised without a doubt to fullfill global industrial demand. Don't consumer expectations have more of a role to play in helping directing the development of direct to consumer business initiatives.  Or may I say, how can the sector be so forgiving to businesses that are on the fore-front of delivering value to strategically selected customers based on complete solutions comprising design, product development, manufacturing and logistics by means of a cost effective structure, high service content and quality products.

Is that what clients really demand? I don't know about you and if you have kids or are an executive, you must surely have witnessed the Dymo revival, which although almost as obselete as a polaroid camera, the offer is packed with dynamism, matching the ever growing need of personalisation and personal expression both in business and home environment. With even a way for Philographs to label their collections it just makes me want to go out a start collecting and labelling autographs. But at the end of the day, tape is tape.

Surely there is no wrong in closing down unprofitable brands and businesses, and although we may be witnessing business models from two extremes - I wouldn't have a doubt as to who is more in touch with client expectations to anticipate next wave in on-demand personalisation.